![]() Third, even shorter books take a good three to four hours to read. Second, because most readers won’t read it in one sitting, it could add up to several different touch points. If each touch only takes a few minutes, it’s going to take a long time to reach seven hours. But how long does it take to like a status update? How long does it take to read a blog post? How long does it take to read an email (if they even open it to begin with)? This is where a lot of people get stuck – they have a Facebook page, a website, and an email list. These 11 touch points should add up to seven hours for maximum effectiveness. So they might visit your blog four times, read three emails, like your Facebook page, call you once, have a face-to-face consultation and see an article you published on Inc. Across these four locations, a customer needs to interact with you 11 times. ![]() Can you write some guest posts for different blogs, or articles for industry journals? Is it time to create a Facebook page? Is it time to start meeting people face-to-face? How about building an email list (and actually emailing them)? If your business isn’t present in four different locations, think about what you can do to increase your presence. Do you have a website? Social media profiles? A store front (or, if you’re online like us, do you go to networking events)? If so then you’re off to a great starting point – even if people aren’t interacting with you on all of these touch points yet, the potential is there. ![]()
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